Get your brand listed #1 in AI search
STAY RE-FRESHED™
SEO AND AUTOMATION FOR THE AI ERA
RE-FRESHED
SERVICES
LLM SEO
Users are shifting from Google to AI assistants. So your SEO Strategy strategy must evolve.
Traditional SEO focuses on rankings. LLM SEO focuses on relevance, authority, and context—as seen by AI.
You're no longer writing to rank. You're writing to be quoted, summarized, or cited by ChatGPT, Perplexity, Bing Copilot, and others.
We build SEO strategies designed to get your content picked up by generative engines. We call it GEO: Generative Engine Optimization.
Automation
In a constantly evolving world, intelligent automation is essential to boost productivity, agility, and impact.
We design AI-powered automation workflows that go beyond content. Whether you're in finance, insurance, or tech, we help streamline key operations—client onboarding, invoicing, reporting, and more.
Because LLM SEO without automation is like SEO without indexing. To stay visible, you need speed, structure, and consistency.
We connect your tools, content, and insights, so your brand stays active and relevant—at machine speed.
AI Agents
AI agents are transforming the way businesses operate.
They go beyond chatbots: they're autonomous software systems capable of handling complex tasks, connecting with your tools, and executing processes across APIs and apps.
We build robust, custom AI agents designed to boost productivity, improve customer experience, and reduce manual workload.
Meet the Leadership Team
Brings over 10 years of experience in SEO and digital marketing for SaaS companies, scale-ups, and publicly listed firms. A graduate of the École Européenne des Métiers de l'Internet (EEMI), he has led organic growth initiatives for major players such as the National Bank of Canada, OnCrawl, Didomi, and the Claranova Group.
At OnCrawl, he supported high-profile clients like Forbes, BuzzFeed, and Gartner on advanced SEO strategies. Today, as the founder of Otche.co and co-founder of two ventures focused on SEO, AI, and automation, he advises B2B and B2C companies on building full-stack SEO strategies.
Clément Hochedez
An entrepreneur and strategic consultant specializing in business strategy, M&A, communication-marketing, and digital transformation. He is the founder of DOLO Conseil, a boutique consulting firm that has supported more than 100 clients across diverse industries.
DOLO also plays a transatlantic role, helping Canadian companies expand to Europe and European companies establish a presence in North America. Holding a PhD in sociology (UQAM), Fabien combines analytical expertise with hands-on business experience.
Fabien Loszach
A Canadian entrepreneur and business strategist with over 15 years of experience building and scaling technology agencies. As co-founder and CEO of Sidekick Interactive, a leading Montreal-based mobile app agency, he has led partnerships with global companies across industries including finance, healthcare, telecom, and IoT.
Gregory specializes in aligning technology execution with business outcomes, helping organizations not only launch digital products but also structure long-term growth strategies.
Gregory Cerallo
WORKSHOP
Discover Our GenAI Workshops & Talks
Custom sessions to help your teams understand and apply generative AI in real-world workflows. Our workshops are designed for all levels, tailored to your schedule and operational needs, and focused on actionable learning.
Understand with clarity: Start with a clear and accessible introduction to generative AI fundamentals. No jargon—just the key concepts, tools (like ChatGPT), and what they mean for your business.
Move into action: Using an AI strategy card game developed by our team, your employees work in small groups to explore concrete, high-value use cases relevant to your business.
Leave with a clear roadmap: We analyze and prioritize the ideas generated during the session. You receive a tailored roadmap with selected use cases, complexity and feasibility levels, expected impact, and an initial ROI assessment.
FAQ
LLMs are AI systems trained on billions of text data points to understand human language. They grasp nuance, context, and intent. They don't just find answers—they generate them. Examples: ChatGPT, Claude, Gemini, Mistral, etc.
This is the broad practice of writing content that AIs can understand and reuse. It's like the new version of classic SEO—but made for large language models (LLMs). Unlike search crawlers, LLMs read, summarize, and quote your content. If your brand is still optimising only for traditional SEO… you're invisible in AI Search. The goal: Be quoted in the answer itself. Not buried in a list of links.
LLMO is just another name for LLM SEO—but with a strategic layer. It goes beyond just writing good content. LLMO goes deeper into the mechanics of how AI selects content, including optimizing data structure, building brand authority signals, and aligning with how LLMs interpret trustworthiness.
GEO goes a step further by targeting AI-native search engines like Perplexity, Arc Search, and Google SGE. These engines don't just rank results—they generate them. GEO ensures your content is chosen as the source, shaping the final answer delivered to users.
AI agents are software programs programmed to automate a series of computing tasks. A kind of augmented assistant, they process complex instructions and execute a series of tasks while connecting to software, applications, and APIs. These robots are "the most impactful change since the dawn of the internet," according to Swami Sivasubramanian, Vice President of Agentic AI at Amazon Web Services (AWS).